πππ ππππ ππ ππππ What does marketing mean? What is the timeline of marketing? Why is marketing important and how has it changed over time
Β Marketing is not an exact science.Β
As we always say, the only way to find out whether a marketing strategy is good or not is to test it on the field and that can happen in good marketing is achieved through a series of mistakes: it consists of many little experiments (Growth Hacking) carried out on a regular basis. Even if marketing must be adapted to each company, there are some common guidelines already well established. You will learn them one by one while discovering each development stage of the marketing concept. Follow us for more or you can contact us for consultation. To be continued... #YouNeedToKnow #Jenicaagency #marketing #Digitalmarketing #Marketingtools #Designs #MarketingHistory
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The history of marketing starts much earlier than most people think. While there is some dispute around how marketing truly began, many historians believe the concept started as early as 1500 BCE (before the Commoran era) when Mesopotamian societies started mass production of goods that required quality control. Producers of goods would stamp their products with a signature mark (the earliest form of a logo) to signal to buyers who created the product they were purchasing. This mark worked as a reminder to early consumers that a specific product came from a specific vendor or merchant and that they could return to that vendor or merchant for other goods of equal quality. As trading developed between different countries and societies in the next few decades, this became extremely relevant. Guess the next generation of marketing Follow us for more, or you can contact us for consultation. #YouNeedToKnow #marketingagency #Jenicaagency #marketingtools #design #marketinghistory #digitalmarketingagency #marketingstrategy #logo #identity #branding
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Fast forward to 1450 CE (the common era), when Johannes Gutenberg invented the printing press and made it possible for the mass reproduction of these symbols (logos) on many forms. This invention was revolutionary in the world of marketing, as producers could now relay their brand through the application of words on things other than just their product. They could also reach a much larger audience through books, posters, and papers. Thus, the earliest form of print advertising was born. Guess the next generation of marketing Follow us for more, or you can contact us for consultation. #YouNeedToKnow #marketingagency #Jenicaagency #marketingtools #design #marketinghistory #digitalmarketingagency #marketingstrategy #printingpress #johnannesgutenberg #newspaper #printing #magazine #posters #books #newspaperadvertising
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Β The 1830s saw the creation of the first billboards. They became a popular form of advertising in the 1860s. Then, as the 19th century came to a close, the proper format of a billboard was defined and their popularity skyrocketed. In the 1830s, a man named Jared Bell created some of the very first billboards. These billboards advertised circus acts like Barnum and Bailey. The billboards were often large posters, displaying colorful pictures. They emphasized unique features and promotional elements for each of their upcoming shows. But when we discuss the section regarding magazines The introduction of magazines in the 1730s came from an Englishman named Edward Cave who dubbed the word βmagazineβ from the Arabic word βmakhazinβ, meaning storehouse (magazines.com). In order to create mass appeal for his publication, Cave decided to include a variety of readings that he believed the public would enjoy- essays, poems, stories, and political musings (magazines.com). The concept of printing publications for mass public consumption created a new need for information sharingβfinding a way to reach the greatest number of people in a single geographic location. This ignited the creation of billboards on street railways in 1850 CE. #YouNeedToKnow #marketingagency #jenicaagency #marketingtools #design #marketinghistory #digitalmarketingagency #marketingstrategy #billboard #magazine #outdooradvertising #traditional #posters #design #campaign
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Β In 1867, the first billboard lease was officially documented, and shortly after, a standardized organization was established to manage the rapidly expanding American billboard market. But what is the actual background behind this poster? The "We Can Do It!" image was used to promote feminism and other political issues during World War I and World War II to inspire women workers to join the war effort. This outdoor advertising provided a significant platform for businesses, the government, and individuals to express their opinions (oaaa.org). The use of interruption marketing in the early 1900s was the beginning of a trend that lasted over a century. Examples of this type of advertising that are widely known include the recruiting campaigns for the U.S. Army using Uncle Sam and Rosie the Riveter to get women to work in the industrial sector. More creative types of advertising channels were developed to suit the need as more organizations decided to speak their messages throughout America's great wars. What do you think happened next? Follow us to be updated, or you can contact us for consultation. #YouNeedToKnow #marketingagency #jenicaagency #marketingtools #design #marketinghistory #digitalmarketingagency #marketingstrategy #wecandoit #posters #posterart #WWII #unclesam #rosietheriveter #collageart #feminine
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Radio was frequently the main source of family entertainment throughout the early years of the medium. To listen to their favorite broadcast. Parents and kids would gather in front of the radio, and the following day, popular broadcasts would be discussed around the water cooler. Companies took note of its popularity. Businesses have utilised radio broadcasting to raise customer awareness of their goods and services for as long as it has been a recognized medium of communication. This type of marketing, which uses radio media to advertise products and services, is called radio advertising. In 1922, the first paid radio ad hit the airwaves. AT&T paid a total of $100 for a 10-minute advertisement to promote Long Island apartments. By 1930, nearly 90 percent of all radio stations in the country were broadcasting radio ads. What is your knowledge of radio advertising and what do you think happened next? Follow us to be updated, or you can contact us for consultation. #YouNeedToKnow #marketingagency #jenicaagency #marketingtools #design #marketinghistory #digitalmarketingagency #marketingstrategy #marketingconsultation #radio #radiostation #podcast #radiomedia #radioadvertising
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Β The company paid a whopping $9 for the Bulova Watch Co. advertisement spot. When compared to the $8000 average airing slot cost today, this was a fantastic deal! Keep in mind that the Super Bowl, the pinnacle of television commercial programming, costs around $5 million for a 30-second air time, which is not included in the $8,000 price tag (qz.com). TV advertisements of the 1940s, 1950s, and 1960s tended to be more straightforward and geared toward families. Everyone was drawn to advertisements that were generic and had catchy jingles. At the height of color television, vibrant imagery was a fantastic experience. Even though television advertisements are still widely watched today, digital advertising must lead the way. Do you believe that television commercials are still significant in the age of internet marketing? Follow us to be updated, or you can contact us for consultation. #YouNeedToKnow #marketingagency #jenicaagency #marketingtools #design #marketinghistory #digitalmarketingagency #marketingstrategy #commercial #Bulova #televisionadverting #TvOnline #television
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The world of the incredible supercomputer was introduced in 1970. Computers could (gasp!) fit on a single office desk instead of taking up a full room. Given that computers are now widely used, Spam emails, guerilla marketing, and E-commerce promotions have all become a digital reality. Up until 1995, when search engines like Yahoo and Google started to gain traction, all of these advertising networks were major participants in the marketing space. The advertising market has seen a significant transformation thanks to the internet, and it is still developing as new platforms and technologies are introduced. #YouNeedToKnow #marketingagency #jenicaagency #marketingtools #design #marketinghistory #digitalmarketingagency #marketingstrategy #supercomputer #searchengine #computer #googleads #yahoo #INTERNET #internetmarketing #networkmarketing #website #blog #archives #popup #paidadvertisement
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Β Search engines created technologies to filter out irrelevant content based on user searches as a result of the widespread proliferation of websites. Search engine optimization (SEO) tactics helped businesses better understand their customers' needs, wants, and reactions to various campaigns as well as how they might react in the future. This created a more in-depth, intuitive approach to marketing that focuses more on curated content for specific audiences than interruptive content designed for any user. The term "smart marketing" today refers to customer-focused, interactive marketing tactics that have spurred multichannel marketing techniques using social media, blogs, Google Ads, and TV advertisements. Marketing will continue to change as technology advances and we gain a better understanding of consumer behaviour. So what is Jenica doing? Jenica is a marketing agency with extensive knowledge and skill in creating digital marketing plans and expanding its online presence for customers. The company's key values include exceeding client expectations with performance, award-winning quality, and the highest degree of customer service. Jenica serves clients locally, nationally, and internationally. Their clients have access to some of the smartest and most entertaining people out there who motivate, inform, and resolve issues. The firm satisfies its clients' desires for business growth and their aspirations to leave a lasting impression on their sector by offering marketing and brand strategy, advertising and design, website design and social media, and video skills. You can get in touch with us for consultation. instead, you can follow us for notifications. #YouNeedToKnow #marketingagency #jenicaagency #marketingtools #design #marketinghistory #digitalmarketingagency #marketingstrategy #searchengineoptimaztion #searchengineoptimisation #searchenginemarketing #socialmediatips #webdevelopment #softwaredevelopment #brandingdesign #branding #companyculture #seo #design #content #copywriting #filmmaking #creativewriting #directing #artwork
